Die Braun Idee. Eine Ausstellung zur Corporate Identity der Firma Braun 1954 bis 1972

“The Werkbund company Braun was the first company in Germany to develop a comprehensive corporate identity (C I): The design of the products, the appearance at trade fairs, the advertising on the market and the communication with the customers followed a uniform concept, coordinated in all details, with which the company had worldwide success. …“